KWSW Introduces R.E.A.L. Giving

Keller Williams SWFor many years, your Keller Williams Southwest Houston Market Center (KWSW)—the largest realty office in Fort Bend County—has participated in RED Day. RED Day, which stands for Renew, Energize and Donate, is Keller Williams’ annual international day of service. Each year on the second Thursday of May, associates around the globe celebrate their cultural icon, Moe Anderson’s birthday, by spending the day away from their businesses serving worthy organizations and causes in their communities.

This past May, KWSW agents and employees spent RED Day at three local nonprofits. At Fort Bend Animal Control, they built a storage facility for food and supply donations and sponsored pet adoption fees. They did organizing, cleaning and gardening work for Fort Bend Family Promise, and at Parks Youth Ranch volunteers provided social and entertainment events for the residents. Over 150 agents participated. In fact, KWSW set a contribution record during RED week, which included Red Day, a Blood Drive and Shredding Hunger. Total contributions to all nonprofits, including volunteer hours, cash and in kind donations, totaled over $25,000 for the week!

Keller Williams SWWith the encouragement from the corporate office to do more local, grassroots giving, KWSW is organizing their own local charity to provide even more support to Fort Bend County: R.E.A.L. Giving Foundation. President of the Board Mike Wong says, “We will follow the foundation and culture established by our corporate charity, KW Cares. We’ve put together a great leadership board with vast experience in 501(c)(3) organizations, including Linda Day, Danielle Durocher, Kimbra Valachovic, Carolyn McEathron, Sharon Parker, Krista Ales and myself. We believe we have the synergy as a group to work collaboratively toward a common goal: giving back and serving this community. We selected this group because each serves with their heart, and everyone’s intentions are in the best place.”

Keller Williams SWVice President of the Board Kimbra Valachovic says, “We are inspired not only by Red Day and KW Cares, but by other events that have occurred in our office. Years ago when a fellow agent had brain cancer, our agents came together and held a one day fundraiser to help with medical costs. We raised over $40,000 with the help of the entire real estate community. We want to spread this love and giving to not just KWSW agents, but to worthy causes all over Fort Bend County.”

R.E.A.L. Giving is currently operating with donated funds from top producers in the KWSW office. Mike says, “We passed around the hat and collected money to start the legal process.” In addition to fundraising events, R.E.A.L. Giving expects a large part of their funds to come from annual pledging by the agents. Kimbra says, “Many of our agents already do this for the corporate charity. For example, an agent can pledge $5 for each closing to R.E.A.L. Giving. This is also an opportunity for all agents in the area…not just KWSW agents. This is exciting. It really fits our culture, ‘Giving Where We Live,’ our group and everything we’ve accomplished so far!”

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